The ranking that measures which nations are creating the most value during the World Cup. Not goals. Not FIFA rankings. Brand value.
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Why is Argentina #1 in brand but #3 in FIFA? Why is Spain climbing? The Brand Index tells you.
Make your prediction and compare it with football fans from around the world.
MAKE YOUR PREDICTION →Live signals are activated progressively as verified media, match and search data become available. We only display source-backed signals.
Explore the full ranking, compare nations and simulate the impact of any tournament scenario.
EXPLORE THE RANKING →Built by YBV Sports using 50+ signals including sporting performance, media visibility, search interest and sponsorship attractiveness.
An independent brand intelligence ranking that evaluates the commercial strength and brand value of national football teams.
No. World Cup Brand Index™ is an independent brand intelligence tool developed by Your Brand Value Sports and is not affiliated with, sponsored by or endorsed by FIFA.
The World Cup Brand Index™ uses a proprietary brand intelligence methodology developed by Your Brand Value Sports. The model evaluates multiple dimensions including fan engagement, media visibility, sponsorship appeal, digital influence, commercial strength and competitive momentum to estimate the commercial value and brand strength of national football teams.
Yes, but it is only one of the factors considered. World Cup Brand Index™ primarily evaluates commercial strength and brand value, combining fan engagement, media visibility, sponsorship appeal, digital influence and competitive momentum.
Because brand value depends on many factors beyond results on the pitch, including fan base size, commercial attractiveness, media visibility, sponsorship appeal and digital engagement.
No. Scores, rankings and projections are analytical estimates generated through proprietary models for informational and strategic purposes. They should not be considered official financial valuations.
Rankings and verified signals are updated as new verified data becomes available.