Privacy Policy

The data controller responsible for the processing of your personal data is Tamara Navarrete Navas, with NIF ***70720L and professional contact address at C/C******, *, P******, Tarragona, Spain. "Your Brand Value" (YBV) is a commercial brand operated by Tamara Navarrete Navas.

You may contact us regarding any data-protection matter at: info@yourbrandvalue.com, or at the postal address stated above.

YBV operates the YBV Brand Intelligence Platform. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our platform, including our website, forms, and demo experiences.

By using our platform or submitting information through our forms, you acknowledge that you have read and understood this Privacy Policy.

We collect the following personal information when you submit a form on our platform:

• Full name
• Work email address
• Organization name
• Professional role or title
• Area of interest or evaluation topic
• Optional messages or notes you provide

We may also automatically collect non-personal technical data such as browser type, device information, and page visit timestamps for platform performance purposes.

We use the information we collect for the following purposes:

• Lead management: To process and respond to your briefing or pilot engagement requests.
• Communication: To contact you regarding your inquiry, schedule briefings, and provide relevant updates about our platform.
• Platform improvement: To understand how our services are used and improve the user experience.

We process your personal data based on the following legal grounds under Article 6 of the GDPR:

• Consent (Art. 6(1)(a)): When you submit a form, you explicitly consent to the collection and processing of your data for the stated purposes.
• Legitimate interest (Art. 6(1)(f)): We may process data to manage and grow our business relationships, provided this does not override your rights and freedoms.

You may withdraw your consent at any time by contacting us at info@yourbrandvalue.com, without affecting the lawfulness of processing based on consent prior to its withdrawal.

Your personal data is stored using MongoDB database technology. The production server region has not yet been finalized and will be configured to comply with applicable data-protection requirements prior to public launch. Access is restricted to authorized personnel only.

Form submissions are also transmitted via email to our internal team using encrypted SMTP connections (STARTTLS) provided by Namecheap PrivateEmail. We do not have independently verified documentation of the physical server location for this email service.

Where any service provider processes data outside the European Economic Area, we will ensure appropriate safeguards are in place in accordance with Regulation (EU) 2016/679, including Standard Contractual Clauses (SCCs) approved by the European Commission or applicable adequacy decisions.

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy. Specifically:

• Contact, briefing, and pilot request data: 3 years from the last point of contact.
• Technical and security logs: 12 months.
• Unless a longer retention period is required by applicable law.

We may share your data with the following categories of service providers, who act as data processors on our behalf:

• Hosting provider: Our platform infrastructure is hosted on cloud services that process data on our behalf within the EEA.
• Email service provider: We use an external SMTP service to deliver notification and confirmation emails.

We do not sell, rent, or trade your personal information to any third party for marketing purposes. A current list of sub-processors is available upon request.

Under the GDPR, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of the personal data we hold about you.
• Rectification (Art. 16): Request correction of any inaccurate or incomplete data.
• Erasure (Art. 17): Request deletion of your personal data, subject to any legal retention obligations.
• Restriction (Art. 18): Request restriction of processing in certain circumstances.
• Objection (Art. 21): Object to the processing of your data where we rely on legitimate interest.
• Portability (Art. 20): Request your data in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us at info@yourbrandvalue.com. We will respond within one month as required by the GDPR. You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos — AEPD), C/ Jorge Juan 6, 28001 Madrid (www.aepd.es), if you believe the processing of your personal data does not comply with applicable regulations.

The Platform uses proprietary analytical models to generate brand scores and indices. These outputs are directional estimates for informational purposes only and do not produce legal effects or automated decisions that significantly affect individuals within the meaning of Article 22 of the GDPR.

Our platform does not use third-party analytics, advertising cookies, or session recording tools. We do not use any tracking technologies that profile visitors or share data with external services.

We may use strictly necessary technical mechanisms (such as browser local storage) for the operation and security of the website. These are limited to preserving your language preference and, for authenticated users, maintaining your session. They do not require consent under applicable data-protection law.

If non-essential analytics or cookies are introduced in the future, we will inform you and request your consent where legally required, via a visible notice on your first visit.

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (TLS/SSL), role-based access controls, and secure database configurations.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

info@yourbrandvalue.com